Have you seen more videos in your Facebook News Feed lately? Among a string of recent Facebook News Feed updates, the company is preparing for video ads. The social network reportedly tweaked its New Feed algorithm on Monday, according to Mashable. This recent tweak was made in hopes of providing users with “better” videos and

The Evolution of PR Tech

Friday, 06 June 2014 by

Public relations has been around for quite a while now. Many businesses have been utilizing public relations as a way to gain exposure to a target audience and increase brand awareness among that audience. The public relations atmosphere has been quickly adapting over recent years as digital solutions gain popularity. It is crucial to stay on

Did you know that your social media can provide your business with additional SEO benefits? Its true! Social SEO refers to the idea that social media links and interaction play a major role in your website’s search engine rankings. If you are looking for SEO tips for social media, then you have come to the

In the world of social media, content is king, but a picture is worth a thousand words. When it comes to gaining the most likes, shares, comments, retweets, and clicks, you’ll want to be sure to include an image with your posts to get the most out of social media. Below, we have put together

Marketran is a full-service agency offering marketing and advertising in Palm Beach. Our experienced team offers your bushiness the resources it needs to plan and execute effective and results driven advertising. Whether you are looking to develop strategies for traditional advertising, internet marketing, social media marketing, public relations or more, Marketran is the advertising agency

Mashable reports that in 2013 revenue from U.S. Digital ad spending beat broadcast television advertising for the first time. This is said to be driven by a surge of spending in mobile ads.   The report also shows that mobile advertising continued its quick growth, more than doubling to $7.1 billion in 2013. This records

  1) ‘Please’ and ‘Thank You’ are always a must. It seems quite simple, but ‘Please’ and ‘Thank You’ are very important to include when engaging as your business online. Not only is it proper etiquette, but it also adds a human quality to your online engagement. 2) Maintain a higher quality of content. Just

  Start by reviewing the results of your new marketing plan so far. If a new Facebook page was part of your businesses’ marketing plan, are you seeing the performance that you expected? Why or why not? What about those SEO or online marketing strategies? Are those reaching expectations? Be honest with the performance you

How well do you know your competitors? This is a very important question that all business owners need to consider. When it comes to keeping your businesses’ advertising and marketing efforts at the top of their game, knowing your competition is key. Insight on your competitors is important information to have available when making decisions

If you are a business with a Facebook page, you may have noticed a significant decrease in user views and interaction with your posts over the past several months. You certainly aren’t alone in seeing this change on the social media platform. Many brands have experienced the same drastic decrease in their organic Facebook reach.