Holiday Shopping 2014 Begins

Friday, 21 November 2014 by

With the holiday shopping season already upon us, marketers everywhere are watching for indicators as to what can be expected from this year’s sales. Retailers started their efforts weeks early this year, and researchers are already analyzing shoppers behaviors. It is predicted that the sales forecast for holiday shopping 2014 could see growth of 4%-11%,

Marketing to Millennials

Tuesday, 04 November 2014 by

As the holiday season begins, businesses are ramping up their marketing efforts. One major topic that continues to be of focus for marketers is the challenge of marketing to millennials. Millennials are a highly complex group, depending on who you talk to, consisting of those born from the mid 1980′s to the early 2000′s. They are tech-savy,

Are you growing tired of seeing day old posts in your Facebook feed? On Thursday, it was announced that a new tweak to Facebook’s News Feed is aimed to address this common issue. Facebook will give greater priority to posts that tie in with its trending list, meaning that when a friend or Page that

Are you looking to update your website, but not sure where to start? As a business owner it’s important to create the most user-friendly website possible. Whether you’re looking to do a new website design or just wanting to freshen up your current website, we have provided our top 3 tips below to help you get started. 1. Make your phone

Social media networks are in search for ways to improve the experience of their advertising options for businesses. Facebook continues to evolve their ads, including videos, and Instagram has recently began to show sponsored posts. It is reported that on Monday, a new ‘Buy Now’ button appeared on multiple newsfeed tweets on Twitter. It appears

Have you seen more videos in your Facebook News Feed lately? Among a string of recent Facebook News Feed updates, the company is preparing for video ads. The social network reportedly tweaked its New Feed algorithm on Monday, according to Mashable. This recent tweak was made in hopes of providing users with “better” videos and

The Evolution of PR Tech

Friday, 06 June 2014 by

Public relations has been around for quite a while now. Many businesses have been utilizing public relations as a way to gain exposure to a target audience and increase brand awareness among that audience. The public relations atmosphere has been quickly adapting over recent years as digital solutions gain popularity. It is crucial to stay on

Marketran is a full-service agency offering marketing and advertising in Palm Beach. Our experienced team offers your bushiness the resources it needs to plan and execute effective and results driven advertising. Whether you are looking to develop strategies for traditional advertising, internet marketing, social media marketing, public relations or more, Marketran is the advertising agency

Mashable reports that in 2013 revenue from U.S. Digital ad spending beat broadcast television advertising for the first time. This is said to be driven by a surge of spending in mobile ads.   The report also shows that mobile advertising continued its quick growth, more than doubling to $7.1 billion in 2013. This records

  Start by reviewing the results of your new marketing plan so far. If a new Facebook page was part of your businesses’ marketing plan, are you seeing the performance that you expected? Why or why not? What about those SEO or online marketing strategies? Are those reaching expectations? Be honest with the performance you