As money-sending tools increase in popularity, ranging from Apple Pay to Venmo, many very important questions arise. One of which being, ‘would you trust your personal bank information to be used in these apps?’ Even Facebook is looking to get into the money-sending tool arena. These apps promise to make paying a friend for your share of

Holiday Shopping 2014 Begins

Friday, 21 November 2014 by

With the holiday shopping season already upon us, marketers everywhere are watching for indicators as to what can be expected from this year’s sales. Retailers started their efforts weeks early this year, and researchers are already analyzing shoppers behaviors. It is predicted that the sales forecast for holiday shopping 2014 could see growth of 4%-11%,

Marketing to Millennials

Tuesday, 04 November 2014 by

As the holiday season begins, businesses are ramping up their marketing efforts. One major topic that continues to be of focus for marketers is the challenge of marketing to millennials. Millennials are a highly complex group, depending on who you talk to, consisting of those born from the mid 1980′s to the early 2000′s. They are tech-savy,

Foursquare 8.0 Launches

Friday, 08 August 2014 by

This week the social media world received the new Foursquare. The updated app is known to be one of the best city guides you can get on a smartphone. Foursquare helps you to locate popular restaurants, coffee shops, shopping, nightlife, and more within a city. The popular app originally became known for ‘check-ins’, where users

Social media networks are in search for ways to improve the experience of their advertising options for businesses. Facebook continues to evolve their ads, including videos, and Instagram has recently began to show sponsored posts. It is reported that on Monday, a new ‘Buy Now’ button appeared on multiple newsfeed tweets on Twitter. It appears

You may have noticed a new tool appear on your Facebook page. The recently launched ‘2013 Year in Review’ tool allows for users to post a status including their 20 biggest moments from the past year, including most popular photos, status updates, and life events.   As social media continues to become integrated into our