Holiday Shopping 2014 Begins
With the holiday shopping season already upon us, marketers everywhere are watching for indicators as to what can be expected from this year’s sales. Retailers started their efforts weeks early this year, and researchers are already analyzing shoppers behaviors. It is predicted that the sales forecast for holiday shopping 2014 could see growth of 4%-11%, according to shop.org.
Trends are already indicating a few changes over previous years, the first being that Black Friday no longer trumps all. Cyber Monday is continuing to see an increase in activity. Another pattern indicates that mobile shopping is surpassing desktop shopping. It is predicted that 19% of digital sales will come from mobile shopping in 2014. Showrooming, the act of using a mobile device to research or purchase a product while in the store, is growing in popularity among consumers as well.
With all of this being said, Forbes recently published an article indicating that grassroots efforts in opposition of Black Friday shopping are beginning to gain traction. This is due to the last few years experiencing an increase in popularity with major retailers opening their doors on Thanksgiving Day. Groups in opposition of this trend express concern for those employees having to work through the holiday. These groups also consider the fact that people are spending a holiday, which is intended for giving thanks for what we have, in such a gluttonous and materialistic way.
Although, there are many different ways to experience the holiday shopping 2014 season, whether you are a business owner or a consumer, it will be interesting to the shopping trends that result this year.