New Tweak to Facebook’s News Feed Aimed to Provide Fresher Content
Are you growing tired of seeing day old posts in your Facebook feed? On Thursday, it was announced that a new tweak to Facebook’s News Feed is aimed to address this common issue.
Facebook will give greater priority to posts that tie in with its trending list, meaning that when a friend or Page that you are connected to posts about something that is a current hot topic on Facebook, that post is more likely to appear higher up in the News Feed. This allows for you to see the post sooner. Testing revealed that these posts received a 6% jump in engagement.
Additionally, Facebook is now taking into account the timeliness of posts. This includes the rate at which people are liking or commenting on a post. With this update, Facebook will begin looking at when people are choosing to like, comment, and share these posts.
What does new tweak to Facebook’s News Feed mean for businesses on Facebook? It hopefully means that posts from your Page will have the opportunity to receive improved engagement. By allowing posts to be placed in the News Feed based on timeliness and the rate at which people are liking, commenting, and sharing a post, it is likely that posts will receive more engagement as a result.
Only time will tell if this new tweak to Facebook’s News Feed will be beneficial to the amount of engagement that businesses’ Pages on Facebook receive.
Would you like to learn more about how Marketran can help your business increase their presence on Facebook or other social media websites? Contact us today!